Sakana

The Client

Sakana aims to be the market leader in mortgage financing in Bahrain through innovative housing solutions and superior customer service. The brand is Sharia compliant, operates on a financial advisory model and focuses on horizontal growth in the housing sector.

The Logo

The brand signature comprises of two distinctive forms - the Arabian pictorial typographic expression and the modern English typographic mark, which sits underneath. The form is brightly colored in three tones, derived from our audience’s perceptions of Islamic colors. The colors are also a reflection of the optimistic drivers of the brand - making a difference to peoples' lives by helping them to create a stable home life and subsequently, creating a sense of hope and building trust between the brand and its consumers.

The Brand

Sakana is an inherently feminine brand. It is deeply rooted in home and family, an area women have traditionally supported and developed. “Sakana” is an Arabic word that means home, calm and serenity.